Want your emails read?

November 6, 2019 Posted by: kgoodwin

When people read emails, the first thing they read is the sender’s name The second is the subject line. 
Then based on these two, they’ll either open the email, or they won’t.
When you’re writing to strangers, the first thing they look at – your name – won’t mean anything.
So your title MUST be compelling.  If it isn’t, you’ve virtually no chance
they’ll open it.

Here are three titles that work well …

My favourite: include a mutual contact’s name.
For example, if I’m emailing a lady called Clare and we have a mutual
connection called Jane Smith who said I could use her name in the email,my title is “Clare, Jane Smith suggested I email you to say …”
Clare will probably open this. After all, she wonders what Jane’s been saying!

A second option: if Clare/her company’s been in the press, use that: “Clare, a quick question about the article about you in yesterday’s Timesnewspaper…”
Again, she’ll probably open this. Wouldn’t you?

Third one: include a topic you know she’s likely to be interested in. 

Three good options. All much better than “Meeting request”!

Action Point

Next time you’re emailing a stranger, ensure your title includes a mutualconnection, some recent press about them, or a topic that’ll interest them.

For more tips on how to master this, and other critical techniques, there are hundreds more here: www.andyboundsonline.com      

4 Truths about Professional Recruiters

September 2, 2015 Posted by: kgoodwin

1) Professional recruiters want to work with clients for a long time. We’re looking to build a relationship/partnership based on trust and understanding. We’re not just looking for a quick deal.

2) Professional recruiters do not play games regarding salaries. Whether someone takes a job at a company for $10K or $100K, the only success is an acceptance of a fair offer – where everyone wins.

3) Professional recruiters do not want to waste anyone’s time, including their own. We seek to work with both clients and candidates who are sincere and have a real need.

4) Professional recruiters can take no for an answer. For whatever reason, if you choose not to or are unable to use our services just politely say so – it’s OK.  Again, no one wants to waste time.

Top 10 must read books for 21-25 year olds

August 25, 2015 Posted by: kgoodwin

From Quora:
Sebastian Hammer

Sebastian Hammer, follow his monthly book recommendations at http://eepurl.com/bfBraX

Here we go! In this age you want something that build character that will shape you into to your best self, and skills you can use the rest of your life.

  1. The Defining Decade by Meg Jay. This book is entirely about you. It will answer questions about life, you didn’t even know you was asking. It will tell you all the things you parents didn’t about what you should do to get as much out of your 20’s as possible.
  2. The Art of Manliness by Brett McKay. The best book on long forgotten etiqutte, dedicated to generation of boy who forgot how to grow up. McKay explores manliness in this beautiful book. Worth reading regardless of your gender, as girls should read it in order to be able to recognize true gentlemen.
  3. On the Shortness of Life by Seneca. You should read this as fast as possible, and if you haven’t read it before reaching 30, this is the first thing you do. Now.
  4. Mastery by Robert Greene. Greene studies how titans through history gained mastery in their respective craft, and there is much you can learn from it.
  5. How to Achieve True Greatness by Baldesar Castiglione. In this short read, Castiligione discover what it task to be the perfect courtier. While entertainingly written, it will describe how one is charming and noble.
  6. Of Human Freedom by Epictetus. This book is, as the title suggest, about the theme of freedom. But it will shake your world, and help you to focus on the finer, more important things in life.
  7. Blink by Malcolm Gladwell. While this is a book about rapid decision making, it concerns itself a  great deal with memory. Gladwell gives training your memory a higher  purpose than just remembering strings of digits or memorizing a deck of  cards. Training your memory will eventually change your life, and  Gladwell will show you what you can look forward to.
  8. The 4-Hour Workweek by Tim Ferriss. Tim Ferriss is a master martketeer and entrepreneur, and he gives you his view on life to, which I have found many books on entrepreneurship neglects. This book explore how to train and eat inexpensively. It will save you time, money and make you better.
  9. Zen and the Art of Motorcycle Maintenance by Robert Pirsig. Read it. Read it all.
  10. Meditations by Marcus Aurelius. This book is the most important of all philosophy (in my opinion). Please read this.