|When people read emails, the first thing they read is the sender’s name The second is the subject line. |
Then based on these two, they’ll either open the email, or they won’t.
When you’re writing to strangers, the first thing they look at – your name – won’t mean anything.
So your title MUST be compelling. If it isn’t, you’ve virtually no chance
they’ll open it.
Here are three titles that work well …
My favourite: include a mutual contact’s name.
For example, if I’m emailing a lady called Clare and we have a mutual
connection called Jane Smith who said I could use her name in the email,my title is “Clare, Jane Smith suggested I email you to say …”
Clare will probably open this. After all, she wonders what Jane’s been saying!
A second option: if Clare/her company’s been in the press, use that: “Clare, a quick question about the article about you in yesterday’s Timesnewspaper…”
Again, she’ll probably open this. Wouldn’t you?
Third one: include a topic you know she’s likely to be interested in.
Three good options. All much better than “Meeting request”!
Next time you’re emailing a stranger, ensure your title includes a mutualconnection, some recent press about them, or a topic that’ll interest them.
For more tips on how to master this, and other critical techniques, there are hundreds more here: www.andyboundsonline.com
…put yourself five years into the future and write your resume as you envision it…
1) Professional recruiters want to work with clients for a long time. We’re looking to build a relationship/partnership based on trust and understanding. We’re not just looking for a quick deal.
2) Professional recruiters do not play games regarding salaries. Whether someone takes a job at a company for $10K or $100K, the only success is an acceptance of a fair offer – where everyone wins.
3) Professional recruiters do not want to waste anyone’s time, including their own. We seek to work with both clients and candidates who are sincere and have a real need.
4) Professional recruiters can take no for an answer. For whatever reason, if you choose not to or are unable to use our services just politely say so – it’s OK. Again, no one wants to waste time.
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