|When people read emails, the first thing they read is the sender’s name The second is the subject line. |
Then based on these two, they’ll either open the email, or they won’t.
When you’re writing to strangers, the first thing they look at – your name – won’t mean anything.
So your title MUST be compelling. If it isn’t, you’ve virtually no chance
they’ll open it.
Here are three titles that work well …
My favourite: include a mutual contact’s name.
For example, if I’m emailing a lady called Clare and we have a mutual
connection called Jane Smith who said I could use her name in the email,my title is “Clare, Jane Smith suggested I email you to say …”
Clare will probably open this. After all, she wonders what Jane’s been saying!
A second option: if Clare/her company’s been in the press, use that: “Clare, a quick question about the article about you in yesterday’s Timesnewspaper…”
Again, she’ll probably open this. Wouldn’t you?
Third one: include a topic you know she’s likely to be interested in.
Three good options. All much better than “Meeting request”!
Next time you’re emailing a stranger, ensure your title includes a mutualconnection, some recent press about them, or a topic that’ll interest them.
For more tips on how to master this, and other critical techniques, there are hundreds more here: www.andyboundsonline.com